Advances in Research

  • About
    • About the Journal
    • Submissions & Author Guideline
    • Accepted Papers
    • Editorial Policy
    • Editorial Board Members
    • Reviewers
    • Propose a Special Issue
    • Reprints
    • Subscription
    • Membership
    • Publication Ethics and Malpractice Statement
    • Digital Archiving Policy
    • Contact
  • Archives
  • Indexing
  • Publication Charge
  • Submission
  • Testimonials
  • Announcements
Advanced Search
  1. Home
  2. Archives
  3. 2020 - Volume 21 [Issue 12]
  4. Original Research Article

Submit Manuscript


Subscription



  • Home Page
  • Author Guidelines
  • Editorial Board Member
  • Editorial Policy
  • Propose a Special Issue
  • Membership

Buying Practices of Homemakers through Cashless Transaction

  • . Ekta
  • Manju Mehta
  • Binoo Sehgal

Advances in Research, Page 53-61
DOI: 10.9734/air/2020/v21i1230284
Published: 31 December 2020

  • View Article
  • Download
  • Cite
  • References
  • Statistics
  • Share

Abstract


In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. The consumer perception of digital payment has a positive impact on adoption in digital payment. Digital payments refer to electronic consumer transactions, which include payments for goods and services that are made over the internet, mobile payments at point-of-sale (POS) via smartphone applications (apps), and peer-to-peer transfers between private users. The Government also wants a cashless society. It is beneficial in reducing corruption, reducing cost of printing currency and in reducing cost of cash holding. Electronic transactions history and trail can easily be traced back and this would greatly help the economy in eradication of black money and also provide better convenience to the people. The present study was conducted in two districts i.e. Hisar and Bhiwani of Haryana state with objectives: (i) to identify the level of mass media exposure (ii) to assess the buying practices of working and non-working homemakers through a cashless economy. Two wards each were randomly selected from both district headquarter. From each selected wards 50 homemakers having their own bank account were selected purposively through snowball technique. 100 working &100 non-working homemakers were selected thus, total 200 homemakers were selected. A pretested interview schedule was used to collect data. The results showed that 45.00% of working respondents and 71.00% of non-working respondents had medium level of mass media exposure. All the respondents were buying milk & milk products daily, followed by 67.5% respondents were buying fruits and vegetables daily while 42.5% respondents were using public transport services daily.


Keywords:
  • Digital payment
  • homemakers
  • transaction.
  • Full Article – PDF
  • Review History

How to Cite

Ekta, ., Mehta, M., & Sehgal, B. (2020). Buying Practices of Homemakers through Cashless Transaction. Advances in Research, 21(12), 53-61. https://doi.org/10.9734/air/2020/v21i1230284
  • ACM
  • ACS
  • APA
  • ABNT
  • Chicago
  • Harvard
  • IEEE
  • MLA
  • Turabian
  • Vancouver

References

Unnisa R, Kumari D. Impact of demonetization: Cash to cashless- A study of select consumer. Journal of Business and Management. 2017;34-40:2319-7668.
www.iosrjournals.org

Podile VR, Rajesh P. Public perception on cashless transactions in India. Asian Journal of Research in Banking and Finance. 2017;7(7):63-77.
ISSN 2249-7323

Zandi M, Singh V, and Irving, J. The impact of electronic payments on economic growth; 2013.

Available:https://usa.visa.com/dam/ VCOM/download/corporate/media/moodys-economy-white-paper-feb-2013.

Gada K. The digital economy in 5 minutes, forbes magazine; 2017. Available:https://www.forbes.com/sites/koshagada/2016/06/16/what-is-thedigital-economy/

Das A, Agarwal R. Cashless payment system in India- A roadmap technical report; 2010. Available:Http://dspace.library.iitb.ac.in/jspui/handle/10054/1732

Dominic A, Saranya K, Rajani KG. A study on transformation in behaviour of individuals towards cashless economy. International Journal of Pure and Applied Mathematics. 2018;118(18):1365-1372.

Gupta N, Gupta S. Impact of cashless society on banking sector. International Journal of Advance Research and Innovative Ideas in Education. 2017;3(4):2395-4396.

Raza SA, Rahoo LA, Memon M. Analysis the use of plastic money in Hyderabad City. American International Journal of Research in Humanities, Arts and Social Sciences. 2016;14(2):99-103.

Sharma S. Study of awareness about e-payment among the people of Indore (urban as well as rural area). Asian Journal of Management. 2017;8(4):1196-1202.

Mathur D. A survey of awareness about security in e-payment system. International Journal of Mechanical Engineering and Information Technology. 2017;5(3):1846-1850.

Omotunde M, Sunday T, John-Dewole AT. Impact of cashless economy in Nigeria. Greener Journal of Internet, Information and Communication Systems. 2013;1(2):40– 43.

Ravi CS. Digital payment system and rural India: A review of transaction to cashless economy. International Journal of Commerce and Management Research. 2017;3(5):169-173.

Ramya N, Mohamed Ali SA. A study on public awareness and level of adoption of various modes of cashless transaction. International Journal for Science and Advance Research in Technology. 2018;4(7):913-919.
  • Abstract View: 444 times
    PDF Download: 311 times

Download Statistics

  • Linkedin
  • Twitter
  • Facebook
  • WhatsApp
  • Telegram
Make a Submission / Login
Information
  • For Readers
  • For Authors
  • For Librarians
Current Issue
  • Atom logo
  • RSS2 logo
  • RSS1 logo


© Copyright 2010-Till Date, Advances in Research. All rights reserved